Explore the Challenge
The Cancer Awareness Creative Challenge is a collaboration between Colorado-based nonprofit Catch It In Time and the American Cancer Society to bring cancer awareness to schools in a fun, engaging, and unexpected way. By encouraging high school students to create innovative and artistic ways to spread information–including video, music or podcasting, and graphic design–the Challenge brings together students’ interests and talents with life-saving information on cancer prevention.
The Cancer Awareness Creative Challenge is FREE and open to all high school and college students, and their respective school departments. The Challenge also brings together cancer organizations and non-health related partners to help spread the message of early detection through creative efforts.
In order to best meet the needs of student demographics across the country, submissions fall into three creative categories. Within each category, there are a number of formats students can choose from, so students have a variety of options to best express themselves. Judging will be among submissions within each format, not category.
The following are the categories to choose from.
- Graphic Design
For more details regarding specific submission requirements, judging criteria, and guidelines, select the category links.
As this challenge is designed to create a fun and energetic means to increase awareness surrounding cancer, we have outlined the available topics students can use as inspiration. All research and data are provided by the American Cancer Society.
We stress that creative pieces are NOT about delivering just facts; but to find new ways to address and bring attention to a particular topic.
Delivering awareness to students, by students!
Adolescents and young adults (AYAs), between the ages of 15 to 35, are increasingly susceptible to cancer. Although improvements have been seen for many cancers in children and older adults, AYAs present unique differences.
- In 2020, it was estimated to be approximately 89,500 new cancer cases and 9,270 cancer deaths in adolescents and young adults (AYAs) ages 15 to 39 years in the United States. These patients are often grouped with younger or older patient populations which masks important differences in cancer distribution, tumor biology, and survivorship.
- AYAs have been understudied in the US until the mid-2000s, when the National Cancer Institute (NCI), in collaboration with the LIVESTRONG Foundation convened a group of experts to report on priority areas for AYAs across the cancer continuum.
- 15 to 19-year olds have a unique cancer profile that includes childhood cancers as well as adult cancers.
- For some cancer types, AYAs are more likely to be diagnosed at a late stage due to unawareness and early detection.
The Cancer Awareness Creative Challenge offers high school and college students creative opportunities to help bring awareness to adolescents and young adults.
American Cancer Society: Cancer Facts & Figures: 2020
There are three main categories for the Creative Challenge: video, audio, and graphic design. We have included examples within each category of types of projects you can submit.
Learn more about the categories and figure out where your idea fits:
Video – 3:00 or less, examples include but not limited to:
- PSA (:60 or less)
• A public service announcement (PSA) is a message created to raise awareness of, and changing public attitudes and behavior towards, a social issue. Generally shown on television cable or streamed, a successful PSA features accurate information, understands it’s audience and grabs that audience’s attention. As a PSA fitness into a broadcast schedule, it has to have exact timing.
- Animation (:60 or less)
• Animation offers you endless creativity using stop motion, pen/paper, cartoons, digital images, 2D or 3D objects like puppets, clay or paper, or any other fun ways to express the message!
- TikTok / Instagram (:60 or less)
•Take advantage of these popular formats to create efficient, attention-grabbing pieces to spread awareness. Know your audience and use your creativity!
- Short form video (under 3:00)
• Grab a camera, phone or GoPro to create a compelling story that will get your message across. Creative forms can include documentary, music video, fiction or non-fiction.
Video Submission Requirements:
- Videos should be 16×9 format
- Mov, mp4
- No larger than 500mb
- Can provide a link to view and download
We know it can be intimidating to choose a topic for a project when the possibilities seem endless. This year, all submissions must somehow relate to and include information about one or more of the following topics:
HPV – Cervical Cancer: Subject matter content one-sheet with links
Skin cancer: Subject matter content one-sheet with links
Lung cancer: Subject matter content one-sheet with links:
- Non-smoking contraction
General Cancer Awareness – examples but not limited to:
- Survivor stories
- Caregiver stories
- Other cancers such as:
- Breast cancer
- Nutrition and health
- General Prevention
Deadlines for Submission
What to Expect
The following is a rundown of important deadlines and reminders:
- Challenge registration begins: January 1
- Register by going to :
- Review submission categories and pick the medium that interest you
- Take a look at the available topics and choose one to feature
- Go to www.cancer.org for resources and information
- Get creative!
- Be sure to check the submission requirements for each category to make sure your masterpiece fits
- Turn in your creative piece by midnight MST, Wednesday, March 31, 2021
Our elite team of industry professionals will review each entry and judging is based on the creativity in bringing awareness to cancer through storytelling.
Judging wraps up by April 28th with winners being announced by May 1st.
Pretty simple, right?
The most important takeaway here is: don’t forget to register and submit your video by March 31!
And, in the meantime, make sure you’re signed up for updates and news from the Video Challenge. We can’t wait to see what you create!
Here are the types of prizes we offer through the Challenge!
- Cash up to $500
- DSLR Cameras
- Camera Lights
- Wireless Microphones for phones and cameras
- Video Editing Software
- Audio Production Software
- Graphic Software
- Laptop computers
- Media Recognition
- Ronin M (Camera Stabilization Gimbal)
- Pictures are representative of the prizes and may not reflect actual prizes.
- All prizes are purchased or supplied to the Challenge.
- Companies own their products/copyrights and are not affiliated with the Challenge in any way unless otherwise stated.